Role Purpose:

The Outreach & Link Building Specialist is responsible for driving strategies to acquire backlinks that positively impact organic rankings while conducting in-depth analyses of potential inbound links to meet quality standards.

Duties and responsibilities:

●     Reaching out to webmasters, bloggers, and other online influencers via email, Twitter, blog comments, Facebook, and phone

●     Competitor analysis - keep track and decode their link-building strategies

●     Identifying and removing any potentially toxic backlinks that could negatively affect the website’s ranking

●     Identification of link spam issues

●     Stay up to date with digital technology and marketing trends that could be implemented to improve the SEO link-building efforts

●     Work with SEO Manager to Create Strategies & Map out the tasks required to implement that vision

Qualifications:

●     4+ years of link building/outreach experience

●     An undergraduate degree in communication, marketing, journalism, advertising or a related field is preferred

●     Experience using Majestic SEO, Ahrefs, SEMrush, Monitoring Backlinks, Screaming Frog, and any other related SEO Tool

●     Effective communication and writing skills

●     Strong analytical skills and ability to understand, report and act on data