Job Description

You are extremely plugged into online life, with a natural enthusiasm for sports, social media and the internet in general.  Twitter is your vehicle of choice, but never overlooking other media that support our brand development. Being a sports enthusiast will help tremendously, and online gaming expertise will be a huge plus.

What you will own & improve:

  1. Social Channels: You will drive audience growth on organic channels including Twitter, Facebook, IG, YouTube, as well as tasked with exploring other channels .
  2. Copy Creation & Execution: You will write short, medium and long-form copy in the brand’s voice and tone consistently, across our channels.2.    Build our Online Community : You will generate, edit, publish and share daily content (original text, images, video) that build meaningful connections and encourages community members to take action. Expected to initiate posts and participate actively to maintain user engagement through real interaction online.
  3. Brand representation:  You will represent the brand in the most meaningful way to attract and engage users and promote quality traffic.


What you already know:

  1. Proven working experience driving social media campaigns. Online marketing and marketing channels are your bread and butter.
  2. Full comprehension of social media CMS services such as Sprout, Hootsuite and similar, as well as Facebook, Twitter, Instagram, and YouTube’s own publishing tools
  3. How to develop relevant content calendars for our social media and/or digital channels
  4. How to conduct research in the gaming industry to build hashtags, campaigns, and copy that will resonate within our users.
  5. You must have the ability to identify and track relevant community metrics 
  6. Multiple design tools knowledge is a major plus!


How success is measured:

1.    Effective implementation of social media campaigns in a sports enthusiast community

2.    The ability to track the success of your campaigns with analytics that tie directly to company KPIs, including Google Analytics and basic SEO tools.

3.    Reach (increasing channel growth and engagement)

4.    Mentions (increasing brand awareness, conversations, positive sentiment)

5.    Referral Traffic

6.    Weekend availability for sports coverage