The Content Brand Manager drives the development and the execution of all forms of branded content.  From blogs, social media, video, email, promotional contests, publicity and partner sponsored content. The Content Brand Manager is the quarterback for overseeing and activating marketing tactics which drive qualified website traffic which converts to customers for our sportsbook partners.

This includes:

●        Act as SME for assigned brand/websites in all project management.

 ●        Complete management of Content Calendar(s) for assigned brand(s)

 ●        Make sure the final creative product from content creators is on strategy and on time.

 ●        Translate project strategy into tactical applications with clearly written creative briefs.

 ●        Motivate content creators by providing clear direction, production specifications, timelines for projects in marketing channels that could include website content, sponsored content, social media, video, blogs, contests, podcasts, customer education, and affiliate/sales needs. 

Qualifications

●        5+ years of experience in Content Marketing, preferably with a focus on sports, athletes, and gambling.
An understanding of traditional and non-traditional brand marketing strategies
A history of thoughtful execution of innovative ideas and on time project delivery.
The ability to coordinate dozens of projects simultaneously.